Erika Leon


A Trauma-Informed Life Coach
Master NLP Practitioner
Intuitive AF
Abuse Advocate
Phoenix from the Flames
Badass British Mom of 5 boys


I am a regular human.

Not a model, not young, not cool, not wearing a rancher hat or making a duck face.

I am too old and too happy to give many f*@ks.

However, it was not always that way.

Ten years ago my reality was starkly different.

I would throw up every morning after a night of no sleep while caring for my infant son, once the painful reality of my life came flooding back to me.

I was betrayed, discarded and fighting for my sanity.

I felt confused and desperate as I began to recognize the abusive cycles playing out in my relationships.

I was plagued by looping, self-deprecating and blaming thoughts, while facing the terrifying reality of how I was going to feed my boys.

I could barely put one foot in front of the other and I saw no solution. 

I reached rock bottom, stripped of resources, dignity, privacy and freedoms.

Even knowing my children needed me didn’t stop me wondering if the world may be better off without me in it… and I could finally be out of the struggle...

It was then that something inside of me snapped awake.

I like to think it was spiritual intervention (and a few opportune words from my eldest son!), but from there, I decided.

To rise up and reconnect to the power within me. The very thing that all types of abusers truly fear.

I invested in myself, got support and turned back radically toward myself and my brave voice.

I realized slowly that I had been so long conditioned to ignore my intuition and accept what society or tradition had taught me about my roles in life:

To stay small and not speak up for my needs and desires (if I had even known about what they truly were).

Accepting subpar behavior and 'people pleasing' like crazy was the norm.It led to subtle submergence into emotional and psychologically abusive relationships.

I have now spent years deconstructing and changing my beliefs from the root, and I want that for you too.

It is powerful, epic and f**king necessary today. Not just for relationships, but for how you show up in the world and what you get to be, do and have. 

I remember clearly the first time I felt able to speak up for myself, take control of my situation and advocate for me and my children.

It felt fantastic, like a sleeping giant within me was stirring.

As a youngster, I was always asking the 'why' questions about man-made structures, beliefs, and what we are taught to accept without question. Evaluating why, just because a thing is 'done that way', did that mean it still should be?

Gradually that was crushed by life, people, pain, fear and I fell in line. Well, no more.

The most powerful thing I did was un-learn all the bulls**t I was fed (and most isn't even conscious) and build new beliefs for me I really am. 

  • I learned to feel worthy to have needs and desires, and communicate them.
  • To take care of myself and not feel guilty for saying no to what is not for me. It was a huge change.
  • I felt the courage to try things, to get back out there, to live again and explore.
  • I learned to recognize all forms of abuse, develop radical self-acceptance and love, healthy boundaries, and heal intentionally from years of psychological abuse.¬†

It was transformational and I have since become the coach, support and guide that I needed so badly back then, for thousands of people, and it has been one of the greatest joys of my life. 

I now have more than 10,000 hours helping clients rise up, deconstruct their disempowering beliefs, and radically raise their self-esteem, so that they can feel free and in control.

I have learned what was effective, what the hacks are (they may surprise you), and what root cause areas to focus on for clarity and freedom.

I have six figures and a lot of painful ‚Äėschool of life‚Äô experience invested in my own personal development over the last 30 years, and I aim to help you rise quicker and better than I did!

It is my mission to educate and empower people all over the world while keeping it real and having some fun.

Come join me, the only thing you have to lose are F@*KS!